When it comes to running a business sustainably, there are plenty of ways to go about it: No single use plastic, sign up to a waste-management service, use and sell products that aren’t toxic. But the bleak sight of trash washed ashore our beaches in Bali has, somewhere along the way, meant that “sustainability” became exclusively synonymous with environmental concerns. Now don’t get us wrong, the earth is in a right ole’ pickle but sustaining a business also comes down to sustaining the people who help keep it afloat. When we had lunch at Jl. Batu Mejan’s newest farm to fork organic and wholefoods resto, Fullfeel, we were seriously inspired by what they are doing to support the people that support them, and spread a little more #woke into the world.
Fullfeel’s modus operandi is about keeping the supply chain short, and empowering Indonesian farmers and plantation operators to rear our fruits and vege. Cheeky suppliers will often bump up the price for fresh produce to double what it’s sold to them, which short changes the land workers and takes our humble makanan on a journey far longer than necessary. Fullfeel’s aim is to shift this paradigm and deal directly with the farmers. By doing this, all players get a healthy bout of financial security and peace of mind.
Fullfeel deals in the game of whole-hearted meals. Almost all of their fruit and vege comes from two different plantations: One in Bedugul (a mountainous lake area in Bali’s central north) and one in East Java. These farms plant produce especially for the restaurant’s menu, meaning that their ‘farm to fork’ slogan is about as legit as it comes. If one of the farms over shoots the quantity, Fullfeel is dedicated to helping them connect with other vendors directly so that no plant shall ever be wasted.
Fullfeel’s menu adopts the same DIY mentality. When you first cruise in you can pick a seat either outdoors or inside, among its slick and modern looking décor. Then, you get to be the master of your own mealtime adventure. The most popular feature on the menu is the build-your-own burger, burrito, salad, baguette or rice paper roll option. For those new to this whole handmade and homegrown thang (hi, welcome), we’ll talk you through it. First, you’ll pick your base – just as above. Then, you’ll move along to the protein – organic chicken, beef, pork, sustainably sourced fish from Seseh Beach or tempe and tofu. Then, you’ll pick your dressing – inspired by authentic recipes from all over the globe (yes, it’s normal to order an above average amount of peanut sauce and yes, you can have with everything including its own spoon). And then, you get your banquet on.
If you prefer someone else to take the wheel (‘cos food decisions are already hard enough), then Fullfeel’s menu also sports a mean smoothie bowl section plus bunch of alternative tasty treats you’ll enjoy. There is a crispy seafood platter (hangover cure 101), some delicious vegan fritters, crunchy popcorn chicken and prebuilt buddha bowls all ripe for the inhaling.
We know you’ve been wondering this too, so we’ll put you out of your misery. Fullfeel does ALL the coffee. Their signature blend combines beans from plantations in Kintamani (Bali), Toraja (South Sulawesi) and Aceh (North Sumatra), and you can have ‘em any which way ya wish – hot, iced or in a sassy little house-cocktail. See: Night Crawler Warmups on the drinks list.
It may be obvious, but there is something overtly satisfying about having that fullfeel in your tum and that fulfil(ment) in your heart. The coolest thing about this new venue is that they truly care about their farming compadres across Indonesia. Interestingly, Bali was once entirely a farming culture. Sure, times have changed but even in 2019, without those dedicated and knowledgeable men and women the food industry has no future – period. If we want to spend the rest of our mortal lives eatin’ and treatin’ then we owe it to them to support the right enterprises. Seven days a week, six meals a day! Sound guuuuu’d to you? Sounds guuuuu’d to us.